Copy is Like Music, It needs rhythm to connect with people.

 𝐑𝐞𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧:

Repeat key phrases or words to emphasize a point.

Example

“Need results? Need impact? Need growth? We deliver.”

How Brands use it?

↳ 𝐇𝐮𝐛𝐒𝐩𝐨𝐭

Hubspot uses repetition in its messaging to emphasize the range of solutions they offer:

“𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐬𝐚𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞—𝐛𝐞𝐭𝐭𝐞𝐫 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫.”

➜ 𝐀𝐥𝐥𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧:

Use words with the same starting sounds to create a musical quality.

Example “Bold brands break boundaries.”

How Brands use it?

↳ 𝐒𝐥𝐚𝐜𝐤

A popular communication platform for teams, uses alliteration to create catchy and memorable taglines:

“𝐖𝐡𝐞𝐫𝐞 𝐰𝐨𝐫𝐤 𝐡𝐚𝐩𝐩𝐞𝐧𝐬.”

The ‘W’ sound in “Where” and “work” creates a smooth and rhythmic flow, making the message stick.

➜ 𝐏𝐚𝐫𝐚𝐥𝐥𝐞𝐥𝐢𝐬𝐦

You can use similar structures in your sentences to create a flow.

Example:

“We drive traffic, boost conversions, and increase sales.”

How Brands use it?

↳ 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞

Salesforce often employs parallelism in its messaging to convey its offerings clearly and concisely:

“𝐒𝐞𝐥𝐥 𝐟𝐚𝐬𝐭𝐞𝐫. 𝐂𝐥𝐨𝐬𝐞 𝐝𝐞𝐚𝐥𝐬. 𝐆𝐫𝐨𝐰 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬.”

➜ 𝐒𝐡𝐨𝐫𝐭 𝐚𝐧𝐝 𝐋𝐨𝐧𝐠 𝐒𝐞𝐧𝐭𝐞𝐧𝐜𝐞𝐬:

Mix short, punchy sentences with longer, detailed ones to create a natural rhythm.

Example:

“Content is king. But it needs a kingdom—strategy, execution, and consistency.”

How Brands use it?

➜  𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐀𝐳𝐮𝐫𝐞

Microsoft Azure, a cloud computing service, uses a mix of short and long sentences in their marketing materials:

“𝐁𝐮𝐢𝐥𝐝, 𝐦𝐚𝐧𝐚𝐠𝐞, 𝐚𝐧𝐝 𝐝𝐞𝐩𝐥𝐨𝐲 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬. 𝐀𝐧𝐲 𝐜𝐥𝐨𝐮𝐝. 𝐀𝐧𝐲𝐰𝐡𝐞𝐫𝐞.”

P.S. What’s your favorite way to add rhythm to your writing?